The Marketer's Lens

We look at the web as a powerful marketing tool, sales channel, and pathway for business growth. We help businesses of all sizes take advantage of the web in ways they may not have imagined—building a new e-commerce channel that pays for itself in weeks, driving thousands of dollars of new business through inexpensive online ads, providing exact analytics about what marketing efforts are working and which aren't so clients can refine their approach. We build the latest community features, the best e-commerce apps, and fun javascript features into your site—but in the end it is to deliver a clear message to your customers and to drive more leads and sales.

Our Tools

We have a growing code base and set of processes that allow us to do rapid development for clients. We have a few preferred frameworks that we use as the basis for most projects. These include the Drupal Content Management System for general site management, Magento Commerce for e-commerce sites, Constant Contact for email marketing, Google Analytics for reporting, Google AdWords for paid-search advertising, and a host of other tools we have found to deliver solutions for our clients.

Graphic Design

Graphic design is a specialty, and each graphic artist has his or her own look. Instead of having one in-house designer, we prefer to find an artist you click with, who can bring a look and feel that will complement your company identity. Most of our clients are already working with a graphic design firm for branding, identity or packaging needs. Typically these firms will know your brand the best, and are a good choice to design the look and feel for your online presence. For clients not already working with a firm, we can recommend several sources for stock designs that we can customize to fit the company look and feel. We can also recommend excellent graphic design firms in the local area that we have been privileged to partner with on previous projects.